Marketing and Technology Resources for a Mobile World

CREATIVE

We work closely with you to understand your goals, your culture, and your mission.  We dive deep into your audience’s world — then develop compelling content communicating clear and lasting messages. Our solutions inspire engagement and motivate action.

  • Graphic Design
  • Advertising Creative
  • Trade Show Graphics
  • HTML Email
  • Website Design
  • Digital Ads
  • Logo/Identity
  • Packaging & POS
  • Video Production
  • Sound Design and Music
  • Animations
  • Information Architecture
  • Web Applications
  • HTML/CSS
  • WordPress
  • Content Management System
  • User Interface Design
  • Photography
  • Illustration
  • Landing Pages
  • Microsites
Full Service Marketing Partner • White Papers • Press Releases • Web Design • SEO • Tag Mapping • Advertising • Banners • HTML Email • Lead Gen • Media Relations • Product Sheets • Case Studies • Channel Marketing • Pricing • Forecasting • Market Research • Branding • Key Messages • Positioning • Corporate Communications •

Product Marketing

We specialize in helping companies launch new products, expand into new markets and geographies and open new channels of distribution.

Marcom

From creating new brands to increasing an existing brand's value and sales, we will work with you to determine the right messages and media to realize marketing goals.

 

Creative

We'll distill your key messages and brand values into a distinctive strategic campaign brought to life with compelling creative that will engage target audiences and markets.

Learn More

Learn More

Learn More

PRODUCT MARKETING

Our principals have deep, hands-on experience in the tech industry. We are engineers and product marketing specialists and will help you define or refine your go-to-market strategies, positioning, messaging and targeting. We can create and manage channel partner programs and open new markets. We think strategically and act tactically.

  • Go-to-Market Planning
  • Market Intelligence
  • Market Requirements (MRD)
  • Product Requirements (PRD)
  • Use Cases
  • Positioning

 

  • Competitive Intelligence
  • Sales Enablement
  • Messaging
  • Segmentation
  • Analyst Relations
  • Channel Support

 

  • Customer Advisory Boards
  • Partnerships
  • Product Demos
  • Lead Generation
  • Customer Retention
  • Field Marketing

MARKETING COMMUNICATIONS

Our Marcom professionals have worked with many successful and well-known brands from High-Tech to Consumer Products, Hardware to Software and B2B to B2C. We'll help you create an integrated communications plan to deliver your message and engage your target audiences where and how they receive their information.

  • Marketing Planning
  • Communication Strategy
  • Public relations
  • Advertising Print/Digital
  • CRM/Salesforce
  • Copywriting
  • Collateral Production
  • Trade Show Support
  • Media Planning/Buying
  • Placed Articles
  • Social Media
  • Blogging
  • Branding
  • Direct Marketing
  • Website Strategy & Development
  • Marketing Analytics
  • Promotions
  • Online Marketing
  • Email Marketing
  • Events
  • Webinars

PROJECTS

ABOUT US

OUR MISSION

We firmly believe in our mission of helping our clients identify and communicate  a sustainable competitive advantage — by producing innovative marketing strategies and creative tactics supported by proven metrics for success.

 

OUR VISION

Our vision is to take full advantage of today's rapidly evolving technological and social landscapes by building a team of experienced and inspired marketing and technology experts to support our clients goals and objectives.

 

WHO WE ARE

We are marketers, strategists, technologists, writers, designers, engineers, thinkers, patent-holders, web gurus, publicists, product specialists, inventors, communicators, artists, musicians, poets and tricksters.

 

WHAT WE DO

We listen, we research, we learn, we understand your market and product roadmap, We empathize with your customers needs, we observe where they live and work and obtain their information, we deliver relevant information directly to them — when and where they want it. We take notice and act on our dialog with your customers. Our job is to reinforce your long-term commitment, build brand value, increase sales and grow market share.

 

OUR EXPERIENCE

We have launched and nurtured many award-winning products, successful start-ups, and new divisions within Fortune 500 companies. This is the marketing team that has taken an installed user base from 100,000 to over 20 million. This is also the team that won the coveted Silver Anvil Award of Excellence, the highest award from the Public Relations Society of America for 'Marketing Consumer Products – Technology Category'. Our creative has won awards domestically and internationally, while driving increased sales and awareness and growing market share. Our engineering experts have worked on every platform imaginable from software and UI development to mass storage and mobile device designs.

 

 

CONTACT US

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Launching a Product? Redefining your Brand Platform and Messaging? Zeroing in on your Target Audience? Sharpening Go-To-Market Plans? Want smart, distinctive creative? Or maybe you simply need extra hands on deck for your Marketing efforts?

 

Drop us a line below and let's start the conversation.

 

 

Managing Director

Tracy Crowe has held senior product marketing and market development positions at Neterion, Qualcomm, Emulex and Hewlett-Packard. He is the former VP of Marketing for JNI Corporation, where he helped grow  revenue  to over $100M in two years, during which time the company also went public.

 

Managing Director

Ed Knowlton  is a "launch" specialist, helping many companies and brands go from business plan to market leader.  He has worked closely with many well-known companies such as: Lucasfilm Ltd., Rolling Stone, Us Magazine, Macuser, A.C. Neilsen, Hewlett-Packard, LG, Samsung, Sony, Sprint, Verizon, Evofem and Qualcomm.

Technologist

James Robarts is an accomplished technology visionary and software project manager. For over 20 years he has been researching, proposing, refining, and shipping market-making software. His system architecture and user interface innovations have benefited hundreds of millions of users and generated significant revenue and patent portfolios.

 

 

Art Director

John Dennis is an Internet art director with special expertise in computer animation, web design and development. John's skills include: Interface Design, Flash Development, Animation, Website Development, Branding, Photography, Video integration, XHTML/HTML, CSS, Javascript, Spry, XML, Wordpress, Social Network Page Design, and Search Engine Optimization.

Product Specialist

David Jensen is a product management veteran leveraging 15 years experience in market and product strategy for small and large companies in the start-up, growth and turn-around stages.

 

Channel Specialist

Susan Goeben specializes in the development and implementation of technology go-to-market plans, partner marketing, vendor and resource management, events and demand creation programs.

Marketing Writer

John White  is a technology marketing writer. He creates persuasive stories about software, hardware, mobile, wireless, IT and healthcare for clients like AT&T, HP, Intel, FICO and Qualcomm.

 

PEOPLE

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